Sam Graham-Felsen

Here’s a new piece I wrote for GOOD about so-called “viral videos” and whether they actually help political campaigns:

It’s nearly impossible to predict what will catch on—and even when something does hit the viral jackpot, it’s not clear that it will deliver much more than a temporary shift in the media narrative, and at best, a bump in the polls. More often than not, the viral videos that matter—the ones that don’t just shift the poll numbers, but the culture—don’t come from campaigns, but from volunteers.