Why Super PACs might be good for the grassroots
My somewhat counterintuitive take in the Guardian on Obama’s campaign’s decision to cooperate with Super PACs:
The majority of Obama’s fundraising haul in 2008 came from online donations of $100 or less; without them, Obama would never be in the White House today. But this time around, why on earth would a hardworking mom from Ohio donate $25 of her paycheck to Obama, when a billionaire supporter like Jeffrey Katzenberg could easily cut a check for $25m to Priorities USA?
But soon, it hit me: ironically, thanks to Super Pacs, a small donation in 2012 is even more meaningful than it was in 2008.
Here’s why: with billionaires lining up to help Obama neutralize GOP Pacs in the war over the airwaves, Obama’s campaign can leave much of that dirty work to Priorities USA – and spend more of its small-donor cash on the far more wholesome ground war.